Since 2003, MOLOH has proudly designed womenswear that celebrates British heritage textiles and tailoring. Co-founded by Caroline Smiley and Butts Dancer, MOLOH is a luxury fashion brand with discernibly British style. At the core is a playful sense of self-expression and a desire to create clothes that are irresistibly wearable. The MOLOH motto is one we should all live by – “love it now, wear it now and don’t save anything for best”.
With the goal to be a truly British heritage brand, Smiley and Dancer draw inspiration from hunting in the archives of British mills – where they source the fine fabrics that craft each piece. Known for their knack for reinventing classics, combining traditional fabrics with adventurous attention to detail and working with couture pattern cutters for the perfect silhouette; the result is individual and timeless clothing for the modern woman.
By focussing on silhouettes that transcend seasons and trends MOLOH ensures that your pieces will be loved and worn for seasons to come. The perfect day to day styles that are as at home in the city as they are in the country; allowing the wearer to move effortlessly between work, play and everything in between. By producing in limited quantities, everything is essentially limited edition – if you see something you like, don’t wait around.
All pieces are stitched on home turf and the brand is fiercely devoted to supporting homegrown talent. Working this way isn’t only more sustainable, it allows for the crafting of the highest quality clothes. It's true what they say: British is best.
"I love my most recent purchases, as always the AW 2022 collection is wonderful and oozes quality. I just need to listen to the MOLOH ladies and NOT save it for best, we must wear it and enjoy it, as they will design and make more lovely things for us in the next collection!" Mrs J Metherell